During Hurricane Sandy, American Apparel and Gap decided to launch a marketing campaign in an email blast aimed at 9 Eastern states for 36 hours of the storm - trying to draw them into leaving the safety of their home and shopping for a 20% discount. "Just enter SANDYSALE at the checkout line" said the ad.
I've heard a lot of marketing campaigns before but this one struck me as completely tacky. GAP also tweeted to their public to stay safe during the storm AND do a little shopping at Gap.com.
Since then, Gap has semi-apologized while American Apparel remains quiet.
I'm not the only one who felt this was inappropriate. Some friends in the area who received the ad told me that they feel it was completely inappropriate and, as I said earlier, tacky... and they would not be shopping at either store for a long while (if ever).
Both have launched crappy campaigns before, but I believe this is a first for them.
Way to go GAP and American Apparel! You've managed to once again make yourselves look like idiots!
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