Posted: 08 Jan 2013 06:01 AM PST
Ten locations around Gothenburg, Sweden, where the city's homeless
might sleep are presented as "hotel rooms" in this campaign by ad agency
Forsman & Bodenfors. Folks can "book" the sites, which are
dilapidated, dangerous and/or exposed to the elements, for $10 a night.
The funds support the efforts of local street newspaper, Faktum,
which works to help the socially vulnerable and disenfranchised. "Feel
the city's pulse from dawn to dusk at Gullbergsvass," begins the
description of a claustrophobic concrete slab-shelf near a busy roadway.
"This delightful dwelling is just a stroll from the romantic Dreamer's
Quay: a source of inspiration to musicians and artists alike." Also
available: grassy mounds in various parks; a rotting paper mill where
the wheels no longer turn; and a dusty, beer-splashed space beneath the
bleachers of a sports stadium. The places are shown with all the
"amenities," such as sleeping bags, filthy mattresses and carts laden
with scavenged detritus from around town.
Hmmmm....... I love the idea of sleeping outside, in a sleeping bag and under the stars... but only for fun. This just seems sad and...well.. unfun!
